Let’s be honest—today’s beauty business lives and dies by reviews. Whether you’re a solo lash artist or running a full-fledged beauty salon, 5-star ratings are your golden ticket. They don’t just boost your credibility, they also bring in new clients and help you stand out in a competitive market.
Think of them as the digital version of word-of-mouth. The better your reviews, the more trust you build—and that translates into bookings. Let’s dive into 11 review strategies that can help you level up your lash business.
Strategy #1: Deliver Outstanding Lash Services Every Time
Personalize the Experience
A 5-star review starts with a 5-star client experience. Remembering your client’s preferred lash length, curl type, or even the name of their dog adds that personal touch. Tailoring the service to each person makes them feel seen—and seen clients leave glowing reviews.
Looking to refine your service offerings? Don’t miss our guide on lash styles and lash types.
Master the Art of Communication
Before you pick up a single tweezer, ask questions. What’s their desired look? Any allergies? Expectations? Keep them informed throughout the process. Clients love when they feel “in the know” about their lash health and beauty journey.
Strategy #2: Ask for Reviews at the Right Time
Perfect Timing Is Key
Timing can make or break your review strategy. The best time to ask? Right after a client compliments your work—when their lashes are freshly done, and they’re thrilled with the result.
How to Ask Without Sounding Pushy
Avoid being salesy. Instead, say something like:
“I’m so glad you love your lashes! If you get a moment, I’d really appreciate it if you could leave a quick review. It helps others discover my work!”
You can even drop a direct link to your Google or Yelp page via text or email.
Strategy #3: Use Automated Follow-Up Messages
SMS & Email Follow-Up Templates
A gentle nudge never hurts. Set up automated messages that go out a day or two after the appointment. Here’s a sample SMS:
“Hi [Client Name]! Hope you’re loving your new lashes 💕 If you have a second, I’d be grateful for a quick review! [Insert Link]”
Need more advice on automation tools for your lash business? Explore lash business tips.
Strategy #4: Create a Review-Friendly Environment
Display Review QR Codes in Your Salon
Place small table signs with QR codes that link directly to your review pages. It’s fast, frictionless, and effective—especially while clients are waiting for their lash lift to process.
Speaking of which, if you offer lash lifts, check out the benefits listed in our lash lift guide.
Strategy #5: Leverage Social Proof on Your Website
Showcase Client Testimonials
Highlight the best reviews on your site. Testimonials act like trust badges and can increase your conversion rate—aka more booked appointments!
Embed Real-Time Reviews
Consider using plugins that pull in live Google reviews. Nothing builds trust like seeing recent, positive feedback.
Strategy #6: Offer Small Incentives for Honest Feedback
Creative and Ethical Ways to Incentivize
No, we’re not talking about buying reviews—that’s a big no-no. But you can offer things like:
A free lash brush
Entry into a monthly giveaway
Discount on their next fill
Ethical incentives motivate clients to leave feedback without compromising the review’s authenticity.
Strategy #7: Claim and Optimize Your Business Listings
Google, Yelp, and Beyond
Make sure your business info is accurate and consistent across platforms. Claim your Google My Business, Yelp, and other profiles. Add photos, services, and update your hours regularly.
If you have staff, consistency is critical. Your clients should receive the same top-notch experience no matter who they book with. Regular training ensures everyone knows your brand standards.
Strategy #9: Respond to Every Review Professionally
Positive and Negative—They All Matter
When someone leaves a 5-star review, say thank you. When someone leaves a 2-star review, don’t ghost them—respond with grace and offer to make it right. It shows you care and builds public trust.
Strategy #10: Promote Your Best Reviews on Social Media
Turn reviews into graphics and post them on your IG story or feed. Clients love seeing real results and real feedback. Bonus: it adds social proof to your profile.
Stay in tune with the latest lash fashion and visual trends that help you stand out online.
Strategy #11: Keep Improving Based on Feedback
Lash Trends and Customer Expectations
Use reviews as a mirror. If multiple clients mention something—good or bad—it’s worth paying attention. Maybe it’s time to adjust your booking process or try a new lash adhesive.
Want to stay ahead of the game? Explore 2025 beauty trends and incorporate them into your services.
There’s no magic wand for earning 5-star reviews—but there is a method. By consistently delivering great service, asking at the right time, making it easy for clients to leave feedback, and showcasing your best testimonials, you’ll naturally start stacking those glowing ratings.
And remember—every review is a step toward building a thriving, trustworthy lash brand. So go ahead, implement these strategies, and let your work speak for itself.
Want more expert tips? Dive into blinknblingbeauty.com for everything lashes—from care to trends and business growth.
FAQs
Q1: How can I get clients to leave a review without feeling awkward? A: Timing is key—ask when they’re happy and complimenting your work. Keep it casual and sincere.
Q2: Should I respond to negative reviews? A: Yes! Respond politely and offer to make it right. It shows professionalism and care.
Q3: Do review incentives violate platform policies? A: Not if done ethically. Avoid “reward for positive review” wording and keep incentives small and honest.
Q4: How many 5-star reviews do I need to rank higher? A: Quality matters more than quantity. Even 10–15 well-written reviews can boost your visibility.
Q5: What’s the best platform for collecting reviews? A: Google is top-tier, but also use Yelp, Facebook, and your booking platform.
Q6: Can I use reviews in my marketing? A: Absolutely! Share them on your website, social media, and emails—with the client’s permission.
Q7: How do I know which strategies are working best? A: Track which methods lead to more reviews—QR code scans, text links, or follow-up emails.
Hanny Blinknblingbeauty
